Latin music is one of the fastest-growing genres in music and the Recording Industry Association of America (RIAA) has the stats to prove it. In 2021, retail revenue from Latin music rose by more than a third to generate $886.1 million in the United States alone. That made up more than five percent of the total recorded music industry. The RIAA’s year‑end 2022 report shows Latin recorded‑music revenues rose to $1.1 billion in 2022 (a 24% increase year‑over‑year), and the genre’s share of U.S. recorded‑music revenues reached a record 6.9% — underscoring the market momentum driving bigger tours and festival bookings.
If you listen to popular radio, then you are already well aware of this phenomenon. In fact, Latin superstars Bad Bunny and Karol G currently account for 11 of the Billboard Top 100. In honor of Hispanic Heritage Month, let’s take a closer look at these chart-topping artists ahead of November’s Latin Grammys.
Bad Bunny
This Puerto Rican rapper and singer made history in 2020 with the highest-charting all-Spanish album of all time when El Último Tour Del Mundo reached No. 1 on the Billboard 200 (El Último Tour Del Mundo became the first all‑Spanish‑language album to top the Billboard 200 on December 12, 2020). It broke his own record set by YHLQMDLG which was released earlier that year, cementing Bad Bunny as an icon in the Latin trap and reggaeton genres.
Bad Bunny, born Benito Antonio Martinez Ocasio, accomplished the feat again in May 2022 with his fifth studio album Un Verano Sin Ti which is already Platinum certified by PROMUSICAE. He’s also been popular on streaming platforms like Spotify where he became the first non-English act to be the most-streamed artist of the year in 2020 and was the most-streamed artist overall in 2022. Apple Music named Bad Bunny its Artist of the Year for 2022 and reported Un Verano Sin Ti as Apple Music’s most‑streamed album of 2022, highlighting the streaming demand that fuels stadium runs. For tour developments and setlist talk, read the TicketSmarter Insider update on his shows in our Bad Bunny Most Wanted Tour coverage.
You can expect to hear his hits like “Titi Me Pregunto” and “Moscow Mule” as well as popular collaborations on his tour with Alesso and Diplo. Pollstar reports Bad Bunny grossed roughly $435M in 2022, becoming the highest‑grossing artist in a single calendar year — a clear indicator of the huge ticket demand and stadium‑level scaling for Latin acts.
Karol G
Latin Grammy Award winner Karol G is another powerful force in the industry. Born Carolina Giraldo Navarro, Karol G launched her career on a Columbian spinoff of The X Factor. Since releasing her first album in 2017, which included a song with Bad Bunny called “Ahora Me Llama,” she has had a consistent presence on the charts with songs like “Dame Tu Cosita,” “China” and “Provenza.” Among other awards, Karol G earned a Latin Grammy Award for Best New Artist in 2018.
Her highest-charting single, a collaboration with Becky G called “Mamiii,” reached No. 1 on the U.S. Latin charts and No. 15 overall. It is certified 11x Platinum by the RIAA. Another one of her hits, “Tusa” with Nicki Minaj, was certified 28x Latin Platinum by the RIAA.
Karol G is currently on her Strip Love Tour with Agudelo 888. If you are ready to go, compare dates and seats on TicketSmarter and buy Karol G tickets.
Grupo Firme
Grupo Firme is one of the most successful Latin touring acts and is currently selling out stadiums across the United States. The group is the first banda ensemble to embark on a U.S. stadium tour and perhaps more impressively, the group is doing this all as an independent act.
Eduin Cazarez and Jairo Corrales founded Grupo Firme in 2014 and the group released its first album in 2017. Singles like “Pideme,” “El Roto” and “Juro Por Dios” helped the group gain traction in 2020. Grupo Firme won the Latin Grammy Award for Best Banda Album in 2021 for Nos divertimos logrando lo impossible. The Latin Recording Academy lists Grupo Firme as the 2021 winner for Best Banda Album (Nos Divertimos Logrando lo Imposible), reinforcing their rapid rise and industry recognition.
Grupo Firme recently extended its Enfiestados y Amanecidos Tour 2022 which started in May. Prior to that, the group took the main stage at Coachella introducing itself to a diverse, new audience.
Classic Acts Returning To The Stage
While the newer acts mentioned above are infusing a fresh, exciting flavor to the genre, there are several tried-and-true favorites hitting the road right now too. That includes Marc Anthony, Gloria Trevi, Ricky Martin, and the “King of Reggaeton” Daddy Yankee. Los Bukis also reunited after 25 years for the Una Historia Cantada tour, which is hitting stadiums across the US and Mexico. Fans can also find multi-artist lineups and playlist-inspired shows through tours like Viva Latino Live, which spotlight the breadth of Latin music.
What to Expect Live: Reggaeton, Latin Trap, and Banda
Different subgenres bring distinct live experiences. Reggaeton and Latin trap stars often deliver high-energy production with dancers, pyro, and DJ interludes, while regional Mexican and banda acts lean into musicianship, tight harmonies, and crowd singalongs. Surprise guests are part of the culture, from star DJs dropping in to special cameos that light up social timelines. Recent touring highlights across Latin music include rapid sellouts, expanded stadium runs, and cross-genre collaborations that keep setlists evolving city to city.
Buy Latin Concert Tickets
Whether you prefer a traditional sound or a more modern reggaeton take, you will not want to miss out on these exciting Latin shows as they tour through your city. Buy your Latin concert tickets now and hear today’s top hits on iHeartRadio’s Latin Top 50. TicketSmarter is the official contest sponsor of iHeartRadio. You can also browse a wide selection of upcoming shows on our Latin concerts hub.
FAQs
Which rising Latin artists are selling out arenas and stadiums in the U.S.?
Latin superstars like Bad Bunny and Karol G continue to top charts and fill large venues, while regional Mexican leaders such as Grupo Firme scale from arenas to stadiums. TicketSmarter tracks tour announcements and date changes, and our listings update quickly so you can secure seats as new shows are added. For news on high-demand tours, check the TicketSmarter Insider piece on Bad Bunny’s Most Wanted Tour.
How can I find tickets for top Latin artists near me?
Use TicketSmarter’s interactive maps and filters on our Latin concerts hub to sort by city, date, and price. If you already know the act you want, jump straight to artist pages like buy Karol G tickets or browse reunited icons including Los Bukis tickets.
What are the differences in audience and setlists between reggaeton, Latin trap, and banda tours?
Reggaeton and Latin trap shows often lean into DJs, dancers, and visual effects, building party-style setlists that blend hits with special guest moments. Banda and regional Mexican concerts focus more on live instrumentation, group vocals, and fan singalongs. TicketSmarter helps you compare venues and seat types across both styles, whether you want floor energy at a stadium or great sightlines in a theater.
Why are Latin streaming and sales driving bigger tours and festival bookings?
Latin music consumption keeps growing across Billboard charts and major streaming platforms. As streams climb, promoters and festival bookers expand venue sizes and add dates, which creates more ticket options for you. TicketSmarter surfaces these new shows quickly and connects you to single-night concerts and series like Viva Latino Live.
What should I consider when comparing tickets for classic Latin acts versus contemporary reggaeton stars?
Think about venue size, production style, and pace. Classic artists like Gloria Trevi tickets and Daddy Yankee tickets may play arenas and amphitheaters with greatest-hits sets, while contemporary stars often scale to stadiums with bigger visuals. On TicketSmarter, use seat maps to compare price, view, and availability to match your ideal experience.
How can a ticket marketplace help me secure seats for reunited bands and modern headliners?
TicketSmarter offers easy search tools, interactive maps, and transparent pricing so you can act fast when dates appear for reunited favorites like Los Bukis tickets or modern headliners such as buy Karol G tickets. Set alerts, compare sections, and lock in barcoded, transferable tickets in your account before traveling.
When do Latin artists add collaborations and guest DJs to tour setlists?
Big-city stops and festival weekends are common moments for surprise guests, and reggaeton shows often include DJ segments or onstage collabs. Check artist socials and TicketSmarter listings near your date, and scan our Insider updates like the Bad Bunny tour coverage for fresh setlist talk.
What are common pain points when buying tickets for popular Latin concerts and how does TicketSmarter help?
High demand can drive fast sellouts and price swings. To shop smart, use TicketSmarter’s sorting tools, watch quantity indicators, and review fees at checkout. After purchase, confirm that your tickets are delivered and ready to transfer or download in your account before you travel. Our platform helps you compare options quickly so you can secure the seats you want.
Author: TicketSmarter Editorial Team
Updated: January 17, 2026
